Cuenca tourist district

CUENCA .- With the support of Cuencana Agency for Development and Regional Integration, the University of Cuenca and international multilateral organizations, will settle the tourist district of Cuenca.
This process has an active Chamber of Tourism of Azuay and refers mainly to the creation of a cluster composed of the chain of companies that feed the city’s tourist flow.
Rodolfo Perez, international consultant, expert in the field of association, who is actively involved in the proposal, said that networking has a formula, a system and logic, which properly applied to the core of the district, let the big project to provide a comprehensive tourism product that stated in the hotel desk, restaurant, agencies, operators, transport, etc.
“It means so that when all is interralacionado it will benefit from cost reduction, working scales, common and offers plenty of things to throw into the world,” he adds.
Irma Ugalde, president of the Chamber of Tourism of Azuay, motivated by the proposal, called on employers in the sector, to join this initiative. “They must understand that if we do this type of measure, Cuenca tourist can not develop,” he adds.
The leader says the local tourism in some cases, is run by unqualified persons in each sector, and therefore that the House has launched a campaign that encourages re-engineering to make the necessary changes.
Production center
Rodolfo Perez believes that Basin has become a production center associative network level it stands as a model to replicate, thanks to the vision of institutions such as GO have been concerned about the development of the region, Universidad del Azuay at the time too, decided to support this process, with a degree of associativity, and in this case, the Chamber of Tourism of Azuay with their employers, making the project possible. ”If employers do not come is because they understand the process,” says Perez.
The expert in the field of association, emphasized that today, one person in the world does not stand, it must be next to each other to compete.
Exportable supply can not give a single agency, must give all based on a common goal. A single hotel is not important, you need to know how many beds can provide Basin as a whole. Perez believes that in this process should be agreed between employers dates to have a plan of development offer in 2007.
Positive results
The formation of associative groups to improve productivity, it is a process that began last year and a half in Cuenca. At that time, according to Rodolfo Perez says, had a depressed sector, however, today we have an emerging productive sector, which has been unable to raise significant financial resources of international institutions. The association began in Cuenca, with sectors of Leather, Footwear and Textiles, where the results are evident, “for example, we have grouped Confecuenca Textile sector, cluster which has 17 partners are working together and has an industrial park is in the process, that is where we also participate with technological assistance and where there are higher profits through this process, “says Perez. (FOO)